BRAND STORY
DUTCH LAB, established in 2012 by DBWD (formerly known as Design Rangers, 디자인방위대), stands as an esteemed art brand at the intersection of innovation and sophistication. Our products boast an elegant fusion of artistry, functionality, and durability.
DUTCH LAB is the collaborative synergy of architectural, industrial, and graphic designers alongside skilled baristas. Under the umbrella of DBWD, our design group’s diverse expertise across various design disciplines contributes to our global renown. At DUTCH LAB, our perpetual quest is to craft the perfect balance of intensity and tenderness in every sip, delivering an unparalleled coffee experience.
We present revolutionary designs, beyond mere coffee machines. Our creations serve as luxurious adornments, elevating any space they grace. Our products boast an elegant fusion of artistry, functionality, and durability.
Tailored for the finest cold brew coffee experience, DUTCH LAB products employ the cold drip method, infusing each cup with a unique blend of artistic energy and sensory delight.
Meticulously curated and secured with patents in South Korea and numerous countries worldwide, our unmistakable style has garnered global recognition through exhibitions spanning Seoul, Shanghai, Beijing, Hong Kong, Dubai, Eindhoven, Paris, and Munich.
DUTCH LAB also communicates its brand identity and philosophy through spaces such as exhibitions and stores. These spaces are not just places to enjoy coffee; they are platforms where creative ideas and experimental art are shared, providing guests with new experiences and inspirations. In these environments, DUTCH LAB goes beyond simply serving coffee to curate a sensory journey that engages all the senses and stimulates the imagination. Whether through innovative exhibition designs or immersive store concepts, we aim to create spaces where visitors can immerse themselves in the world of DUTCH LAB and discover the essence of our brand.
THINK AGAINST CLASSIC 2024
DUTCH LAB pays attention to the accumulated cultural essence of humanity, what we commonly refer to as classics. Moreover, we contemplate how these classics influence the present.
We challenge the limits of tradition as stepping stones of thought and aim to open new horizons in beverage culture.Traditional ways of thinking can often be limiting. This can lead to a lack of creativity and innovation. Therefore, we believe it is essential to question boundaries to explore new possibilities, stepping beyond fixed modes of thought.
Recognizing the potential pitfalls of conventional thinking, we question and seek new approaches to better meet the demands of a changing world.
DUTCH LAB values new ideas and approaches, respects the courage to take risks, and explores uncharted territories. We believe that by challenging biases and adopting an open and inclusive approach, we can have a meaningful impact on the coffee industry.
+ 28 Domestic and International Patent
+ 11 Domestic and International Awards
DUTCH LAB’s relentless exploration and experimentation are driven by continuous investment in research and development.
The patents, considering everything from coffee brewing methods to system implementation and platformization, are the fruits of DUTCH LAB’s efforts towards innovation. Furthermore, prestigious design awards and rigorous HACCP certification not only demonstrate visible achievements but also attest to the practical and trustworthy experiences DUTCH LAB can provide.
BUSINESS TRI ANGLE
DUTCH LAB has continuously evolved since its inception in 2012 through relentless exploration and experimentation, engaging with customers and partners from various countries.
Starting with the Brewing Objet, moving on to the high-end ambiance of Brew Coffee Bar, and culminating in unique serving tools and beverage collections with aesthetic designs, Dutch Lab is a brand that satisfies the tastes of not only specific customers but also a diverse range of clientele worldwide.
The Art Objet
DUTCH LAB’s Art of Objet combines the highest aesthetic sensibilities with practical design, offering a captivating experience.
DUTCH LAB’s Art of Objet captures the attention of those who visit cafes, filling spaces beautifully and providing joyful experiences that linger in memory. With over 1,200 components designed using design data, meticulously crafted and assembled by hand, they culminate into a singular beautiful objet d’art. These pieces have garnered attention through prestigious media outlets worldwide, including Italy, France, Australia, and the United States, being introduced as the finest and most beautiful coffee extraction devices.
The System
DUTCH LAB has digitized and systematized the beverage production process from coffee to tea, non-alcoholic beverages, and alcoholic cocktails.
Based on meticulously calibrated digital recipes of ingredients, anyone can precisely deliver beverages down to the milliliter unit with a single operation, anytime, anywhere.
This system, designed with modular design to suit various themes, seamlessly integrates into existing spaces, aligning with DUTCH LAB’s high standard of sensibility.
The Collection
Dutch Lab’s high standard of sensibility and systematic efforts ultimately translate into the distinctiveness of the beverage products offered to customers.
Dutch Lab is consistently expanding the range of products available for purchase in the online space. Gift your loved ones with a beverage experience they can enjoy without any burden, anytime, anywhere. All Dutch Lab products are produced in HACCP-certified factories, ensuring safety and reliability.
